Genres: K-pop, Pop funk
"Boy with Luv" (Korean: 작은 것들을 위한 시; RR: Jageun geotdeureul wihan si, literally "A Poem for Small Things") is a song by South Korean boy band BTS featuring American singer Halsey from BTS' EP Map of the Soul: Persona. It was released with the EP on April 12, 2019, by Big Hit Entertainment.The video for the song was released on April 12, 2019, and is the most viewed online music video in 24 hours, garnering over 74 million views within its first day of release.
On July 3, 2019, the Japanese version of the song will be released as a double-A side single alongside an original Japanese track titled "Lights".
The video for the song was released on April 12, 2019. It simultaneously obtained the records of fastest-liked video and fastest viewed video on YouTube, reaching 3 million likes in 2 hours and 74.6 million views within 24 hours of release, making it the most viewed YouTube video in the first 24 hours after its release, averaging about 860 views per second during that interval. Furthermore, it became the fastest video to reach 100 million views on YouTube, doing so in approximately one day and 10 hours. On April 26, 2019, BigHit dropped another "Boy with Luv" music video titled "ARMY with Luv", including shots for ARMY, BTS' fanbase, and including more moments of Halsey.
The director of the music video was Yong-Seok Choi from Lumpens, with Guzza, Jihye Yoon, & HyeJeong Park serving as assistant directors. The Director of Photography was Hyunwoo Nam of GDW, Gaffer was HyunSuk Song of Real lighting, and the Art Director was JinSil Park & BoNa Kim of MU: E. The Assistant Art Team consisted of YeMin Ahn, Lee Hyun young, and GyuHee Kim of MU: E. The Art PD was il ho, Techno Crane by Haksong Lee of Service Vision, & Show Light by Seung Keun Ma of A&T light. The Visual Creative consisted of Kim Sung Hyun, Lee Sun Kyoung, Kim Ga Eun, & Lee Hye Ri. The Performance Directing was done by Son Sungdeuk, Lee Byung-un, & Lee Doohwan. The Artist Management was done by Kim Shin Gyu, Kim Se Jin, Kim Dae Young, Kim Su Bin, Bang Min Wook, Lee Jung Min, An Da Sol, Park Jun Tae.